Trending in journalism right now: #social media editors.
With more than 400 million active users, Facebook celebrated its sixth birthday in February. And while sites like NYTimes.com and CNN.com experienced a decline in the number of unique visitors last year, Twitter's total increased by almost 300 percent. The future of journalism is uncertain, but clearly social networking is booming.
Social media's prominence has led many news organizations to hire social media editors, full-time staff members--sometimes several full-time staff members--completely dedicated to the rapidly growing phenomenon.
In January, the Associated Press named 27-year-old Lauren McCullough to fill this role, joining the New York Times, the BBC and many others in creating such a position. There are 51 "main social-media editors at media outlets," according to a list compiled by Sree Sreenivasan, dean of student affairs at the Columbia University Graduate School of Journalism and a self-described technology evangelist/skeptic. The list includes news organizations ranging from CNN to the St. Louis Post-Dispatch to the Tampa Tribune.
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McCullough, whose title is manager of social networks and news engagement, works with two other social media editors. McCullough is no stranger to social media: She says she was connected with "citizen journalism, as we used to call it" and social networks during her three years at the AP, first as an online coordinator and then as the social networks and special projects producer.
Although she characterizes her role as both emerging and evolving, McCullough says that the team's fundamental task is monitoring what goes on in the digital world. This means, she says, "having a core set of people that are keeping an eye on various social networks and have an understanding of what's being talked about, what's trending, what's hot and then, certainly, as rumors of news start to percolate on social networks, we're making sure that AP is aware of it."
The team looks for articles, tips and eyewitness reports to complement the work being done by AP reporters when news breaks, maintains AP accounts on Facebook and Twitter and trains reporters in how to use social networks in their journalism.
"From a journalistic perspective, we're looking to engage with audiences and to create a conversation around the news," she says. "We're looking to bring news consumers into the process, and not just the AP process but to showcase excellent content from our members and customers."
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Steve Myers, the managing editor of Poynter Online, says social media editors do much more than promote their news organizations' work. News outlets, he says, are "trying to have a single person with a personality interact with their audience and sort of solicit feedback and comments from them as well as promote their work. It's definitely a two-way street."
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Sreenivasan says the social media editor "is a new breed of person in the newsroom who is able to bring immense value by harnessing all the content that the newsroom provides and help bring it eyeballs and traffic." This "is crucial as a business decision, but it also makes for really good ways to help you listen for better stories, trends and ideas."
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And for some news organizations, this effort is yielding results. Robert Quigley, social media editor at the Austin American-Statesman, says that social media are helping newspapers reach an audience, especially when major news erupts, that is traditionally hard for them to penetrate. "During Hurricane Ike in the fall of 2008, we set up a special account just for the hurricane called @trackingike. That weekend we drove over 300,000 visitors to our site from Twitter alone."
During the shootings at Fort Hood last November, the paper's dedicated Twitter account pushed tens of thousands of visitors to the Statesman's site who likely wouldn't have come otherwise, he says.
Apart from driving site traffic, Quigley sees value in the personal connection social media provide. "People who would not have paid attention to the newspaper otherwise feel like they're a part of the newspaper," he says. "They feel like they know a lot of our staff writers and reporters personally, because it's such a personal medium. And that's valuable."
In order for news organizations to take advantage of that value, someone has to be engaging the audience on Facebook, teaching reporters best practices for Twitter and staying on top of emerging social networks and technologies.
At its best, Sreenivasan sees the role as both a "listener in chief" who is aware of what is being talked about and trending online, and as a "cheerleader in chief for social media. It's a teaching function as well."
Quigley, who previously was the Statesman's Internet editor, says he spends a lot of time working with staffers on social networking, running newsroom seminars and issuing weekly newsletters. McCullough says that training is an ongoing project to make sure AP staff all over the world incorporate social networking into their journalism.
Pete Sweigard, who directs social media efforts at the Baltimore Sun along with community coordinators, says "it helps to have dedicated people to help with training and awareness of new things," because otherwise it can be hard for reporters to pull away from the demands of putting out a newspaper and engage in social media.
Social media editors understand a culture that many who are new to social networking may not. Quigley points out that newspapers are not exactly in the vanguard as far as social networking is concerned. "We are very conscious that we are kind of intruders into social media, and for the news to be there, we need to be doing it right," he says. "We need to be respectful of the medium and not just put links everywhere."
Sreenivasan says, "What the editor does that the lay people don't do is that they're listening for what's working and what's not in social media."
Having a staffer directing a social media effort is important because the way the audience comes to news stories online is changing, says Monty Cook, editor of the Baltimore Sun. Rather than heading straight for a homepage, readers "pick and choose stories to come into Web sites through outside linking. ... I do think you're seeing the culture start to pivot in some way."
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While the new position may be crucial, a news outlet's social media presence cannot rest completely on the social media editor. "I think it would be silly of a news organization to make it all about one person," Sreenivasan says. "Everybody should be doing this. Everybody should be participating and engaged. This is new work that needs to be done."
While the Sun has a dedicated team, it works with others in the newsroom on creating a voice online, and thinking about what audiences look for and what benefit social media have for a journalist. Last December, the Sun was named the newspaper with the best Twitter IQ in a report by the Bivings Group, an Internet communications firm. The Austin American-Statesman came in second.
Sreenivasan says social media in 2010 are at a stage similar to radio in 1912 and television in 1950. "That means there are a lot of opportunities for your news organization," he says. "If your news organization is fixed on what it can and cannot do today, that's a mistake. It would be as if you cemented all the roles in 1912. You wouldn't have done that. You might make a mistake if you'd done that."
Gleason (sgleason@ajr.umd.edu) is an AJR editorial assistant.
"It's been a rough few years here, mainly because of the jackasses in Chicago who own us."
--Pulitzer-winning car columnist Dan Neil, in his farewell note to colleagues as he left the Los Angeles Times to join the Wall Street Journal
"She says the toughest part was interviewing the silent film stars."
--David Letterman, on Barbara Walters announcing she is discontinuing her long tradition of doing pre-Oscar interviews
Gleason, Stephanie
Source Citation
Gleason, Stephanie. "Harnessing social media: news outlets are assigning staffers to focus on networking." American Journalism Review 32.1 (2010): 6+. Communications and Mass Media Collection. Web. 26 Mar. 2012.
Document URL
http://go.galegroup.com/ps/i.do?id=GALE%7CA223659009&v=2.1&u=22054_acld&it=r&p=PPCM&sw=w
Gale Document Number: GALE|A223659009
Showing posts with label Writing. Show all posts
Showing posts with label Writing. Show all posts
Monday, March 26, 2012
Thursday, April 1, 2010
Brett Favre In Minnesota Vikings Uniform On Sports Illustrated
Brett Favre In Minnesota Vikings Uniform On Sports Illustrated, originally uploaded by DavidErickson.
AFTER LAST YEAR'S SUCCESSFUL INAUGURAL SEASON, Fantasy Action Sports League is back. And this year they're giving out even more cash--$10,000 in cash and prizes for 2010. With a free game up to the premium game, there's a FASL package for every pocketbook. Sign up today at fantasyactionsportsleague.com.
Heather Rose: How did you hear about Fantasy Action Sports League? James: I head about it online. I signed up because I liked the layout of the Web site, creating teams is fairly easy, and the points system makes a lot more sense. It's based on heat scores for each event, so every heat that every surfer surfs counts towards their score.
What exactly was your strategy when it came to last year? I had Bede Durbidge on my team simply because not many people were picking him, and for the last couple years he was top three in the world. He's usually a quarterfinal finish or better in any event, so I took advantage of having him on my team all year and I think it paid off.
How exactly are you going to spend all that 5,000 dollars? I wanted to go on a surf trip to Puerto Rico, but I've got to talk to the wife about that one. For now, we're just going to use it to pay off some Christmas bills. We'll find a good place for it, thought.
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Source Citation
James. "Fantasy action sports league back for 2010: with more prizes and more money." TransWorld SURF May 2010: 64. Popular Magazines. Web. 1 Apr. 2010.
Document URL
http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T003&prodId=IPS&docId=A222555843&source=gale&srcprod=PPPM&userGroupName=broward29&version=1.0
Gale Document Number:A222555843
United States Judo Association - USJA 
Thursday, March 18, 2010
The Writing Is On the Wall – If You Can See It, You Can’t Read It
The Writing Is On the Wall – If You Can See It, You Can’t Read It, originally uploaded by Peter Kurdulija.
Kila mwandishi, wakati vijana, inatarajia kufikia ukuu na notoriety. Tumesikia majina yetu kufundishwa katika madarasa ya shahada ya kwanza na kuona matendo yetu - hata kabla we've written yao - amefungwa katika "classic" editions muda mrefu baada we're gone. The melancholy ukweli kuwa ni mafanikio katika kuandika mafanikio katika rarer kuliko kitaalamu michezo, yenyewe karibu impossibility takwimu, ni vigumu kwa vijana uso mwandishi - hasa reared moja ya babuzi trumpery kuwa unaweza kuwa na kitu chochote unataka kuwa.
Kwa upande wangu mwenyewe, I've mrefu tangu dari yangu sights. Mimi kuja kutoka familia ya waandishi madogo na nia ya kujiunga na kwamba kutokana darasa katika shaka. By "madogo" I mean kitu kama tatu-Tier - siyo kiwango cha tatu, sasa. Characterizes kile kiwango cha tatu mwandishi ni kwamba hawezi kuandika. Si kwamba napenda object na kuwa tatu-Mumin mwenyewe; raters wengi tatu fabulously kuwa tajiri, na kwa vyovyote kuna kitu kuwa alisema kwa mtu ambaye anaweza kutengeneza mamilioni kwa kufanya kitu yeye's no good at.
Mwandishi wa madogo kamwe anapata matajiri, kamwe kinafikia chochote zaidi ya muda wa kitambo tu umaarufu, na hakuna tungefanya kazi zake muhimu. Yeye ana admirers, na yeye anaweza kuandika kitabu sasa linaonekana sana na tena, lakini yeye ni zinazopelekwa ya kukumbukwa, ikiwa wakati wote, katika monographs vehicle_code ya wasomaji hakuna.
Inafanya nini mwandishi madogo yenye thamani ya kukumbuka ni kwamba maandiko yake kufikia baadhi blygsamma, hishima lengo. "[Ni] si muhimu," anaandika Samuel Johnson, kwamba mtu anatakiwa maslahi kuandika, hata yeye ana aligundua baadhi kweli haijulikani kabla; yeye inaweza kutosha kufaa, kwa mseto tu ya uso wa maarifa, na nia luring kwa muonekano mpya wa pili mtazamo wa wale beauties ambayo ilikuwa imepita juu inattentively kabla. ... na, pengine, ukweli ni mafanikio propagated mara nyingi zaidi na watu wa wastani uwezo, ambao, anta maoni ya wengine, lakini hawana huduma ya kueleza wazi kwao.
Fasihi wachache, kama mimi kusema, anaendesha katika familia yangu. Wangu babu kubwa-kubwa Joseph Swaim alikuwa binamu wa kwanza wa Maria Jane Virginia Swaim, ambaye ameolewa Sidney Algernon Porter. Mwana wao alikuwa William Sydney Porter. O. Henry - kama yeye ni bora kujulikana - ni tu aina ya mwandishi wa I mean: wajanja, busara, unpretentious, na muhimu.
My wajawazito bibi alikuwa Sewell. Bibi yake alikuwa binamu wa Anna Sewell, mwandishi wa kitabu kimoja, Black Beauty. Ni kazi delightful - förutsägbara kidogo, na bila shaka, unsubtle katika malengo yake, lakini siyo wakati wote forgettable.
Niligundua madogo mwingine mwandishi imara ndani ya ukoo wangu si mrefu iliyopita wakati kitabu mara pita kwangu baada ya kifo cha wazee shangazi. Ni wenye jina William Swaim, Kupambana Mhariri, iliyochapishwa katika Greensboro mwaka 1963. William Swaim, mmiliki na mhariri wa Greensborough Patriot, alikuwa Mary Jane Virginia's baba, na hivyo O. Henry 's babu.
Kweli kuwaita William mwandishi ni mtu mdogo kidogo ya kunyoosha: Yeye ni haijulikani kabisa, bila ya kiasi kama Wikipedia entry. Na bado, katika hisia, nini alifanya kalamu yake ilikuwa kubwa kuliko kile Hemingway na Sartre alifanya na watapata. William Swaim alizaliwa katika Guilford County, North Carolina, katika 1802. Yeye alikuwa alimfufua katika shamba na kupokea intermittent chache tu miezi ya shule, umri kati ya 12 na 16. Ifikapo 17, William's baba alichukua mtoto wake kwa County Guilford Courthouse katika Greensborogh (kama ilikuwa kisha yameandikwa), na kama William watched kesi ya förhandlingssalen, pamoja na Displays wake wote wa Eloquence, yeye alitambua kwamba yeye alitaka kufanya njia yake katika ulimwengu kwa njia ya akili yake. Lakini alipo alirejea nyumbani alikuwa dismayed kupata kwamba angeweza vigumu kusoma, na hawakuweza kuandika wakati wote. Insha yangu ya kwanza ilikuwa cuff mavumbi off mzee Union's Spelling Kitabu na kuanza katika baadhi ya masomo yake rahisi. 'Twas a mortifying walidhani kwamba miaka minne iliyopita, nilikuwa na uwezo wa kusoma Biblia na, sasa, chache aliyestahili Spell katika barua tatu! My azimio sumu, kila wakati wa burudani ningeweza kupata kutoka kwangu kwa kupewa kazi baba yangu, zilitumika kitabu poring juu yangu.
Kitabu nyingine pekee katika nyumba ya baba yake alikuwa Biblia, na William kusoma kupitia. Akakaribia a bookish jirani, a Quaker aitwaye Nathan Dick, ambaye kuruhusu mtu vijana kukopa kutoka ukusanyaji wake. William kazi ya kwanza kuletwa nyumbani mara Richard Blackmore's saba-volume poem Uumbaji (1712), ambayo yeye kusomwa kuanzia mwanzo hadi mwisho. (Johnson, katika maisha yake ya Blackmore, anasema kwamba kama "ameandika kitu kingine, ingekuwa zinaa naye ukoo favourites kati ya kwanza ya Kiingereza Muse.")
William aligundua mapema hivi karibuni kuanzisha maktaba ya umma katika Greensborough, na kutoka huko alianza elimu yake katika wakweli. Yeye kusoma kila kitabu angeweza kukopa, na ndani kuhusu miaka miwili akawa kutosha kufundisha shule kusoma na kuandika na kujiunga na klabu ya ukijadili aitwaye Polemic Society. Katika mwaka 1823, wenye umri wa miaka 21, William mikononi hotuba klabu hii ya subject ya kurekebisha katiba ya North Carolina. Katika yenyewe, anashikilia kauli riba kidogo. Kwamba ilikuwa imeandikwa kwa kijana ambaye amekuwa hawajui kusoma na kuandika miaka michache kabla ni mshangao. Hoja ya hotuba ya si ya kuvutia, lakini sina diction ni avancerade na hukumu yake ni wazi.
"Hebu mkabala na somo, basi, saa moja na firmness," William slutsatsen. (Yeye alifikiri bunge awaite mkutano na marekebisho ya katiba.) "Hebu kutoa Katiba yetu kuwa waaminifu uchunguzi madai ambayo umuhimu wake; na hebu chagua mkutano wa wajumbe kutoka miongoni mwa wenyewe, kufanya alterations kama vile wakati, uzoefu, na mabadiliko ya hali zimeonyesha kuwa muhimu katika siku zijazo furaha na ustawi wa Jimbo zima. "
Miezi michache baadaye William alisafiri Baltimore kuchukua an Apprenticeship pamoja na jarida liitwalo antislavery Genius ya Universal Emancipation, inayomilikiwa na antislavery Crusader Benjamin Lundy. Carolina Kaskazini Swaims walikuwa wengi Quakers, na William walikuwa wamefundishwa na mtumwa loathe mfumo; binamu yake Musa alikuwa rais wa Manumission Society of North Carolina, ambayo yeye mwenyewe amekuwa mwanachama tangu 1824. Karibu mara moja William mara kuweka ulinzi wa Genius, kama ilikuwa inaitwa, ili kukamilisha mara Lundy's kuridhika na kazi yake.
Alipokuwa kulazimishwa kurudi nyumbani miezi sita baadaye Kutokana na kifo cha baba yake, William alikuwa akakaribia na mmiliki wa gazeti mtaa aitwaye Patriot pamoja na kutoa kununua hiyo. Yeye kununuliwa, na, katika umri wa miaka 27, akawa (kwa maneno yake mwenyewe) "a bona fide mwanachama wa mali ya nne."
Zaidi ya miaka sita ijayo Greensborough Patriot akawa respectable gazeti kwa kweli akili relayed kutoka North Carolina miji na kaskazini mwa magazeti. Nini alifanya jarida mashuhuri, ingawa, alikuwa mhariri wake kukataa ili kuepuka masomo wengi wa wasomaji wake waliona itakuwa bora kushoto peke - mkuu kati yao utumwa. A wengi katika utumwa aliamini Kusini inapaswa ulimalizika; kutokubaliana akainuka juu ya jinsi ya kufikia mwisho. William aliona kwamba makubaliano ilikuwa kutengeneza kwamba lazima subject kutibiwa na ukimya kwa matumaini ya kwamba ingekuwa kwenda mbali.
"Sisi ni kwamba si kwa wachamngu outrageously wachache," aliandika, "ambaye kujadili subject [ya utumwa], masaa manne katika joto, na kisha kuhitimisha kwa kusema -'The swali ni delicate mno kwa ajili ya majadiliano! '"
William hawakuwa kuruhusu Patriot kuwa suala moja ya karatasi. Yeye editorialized katika jimbo lote neema ya elimu kwa umma, na hisia kama alivyofanya (na kwa sababu za kueleweka, kupewa biography yake) kuwa ni upumbavu kuruhusu raia wa wakulima maskini kuongeza watoto wao katika ujinga. Iliyokaa ujumla yeye mwenyewe na chama na Whig zinazojitokeza inveighed dhidi ya Andrew Jackson's kufanikiwa jaribio la kuharibu Benki Kuu ya Pili ya Marekani, vilevile inhumane Jackson wa sera kuelekea Wahindi na kwa ujumla high-handed mtendaji matumizi ya nguvu.
Lakini William's karatasi akawa anafahamika kwa msimamo wake juu ya utumwa editorial - hivyo kiasi hivyo, kweli, kuwa yeye mara nyingi alipokea vitisho. Mara, mada alirudi ofisi yake kwa maneno scrawled kote edges, "Reform namna yako, rafiki, au imani yako kushika karatasi na kanuni yako mwenyewe. Lami na manyoya ni mengi hapa, na mtu yeyote ambaye inalenga kukomesha, chini Hata hivyo specious Disguise, ni halali ya kanzu yake... Angalia nje. " William walikana kwa wasomaji wake wakati na tena si kutibu subject ya utumwa kama unmentionable: "Hadi sasa kama tumeweza kuelewa sheria ya serikali," aliandika, "imekuwa ni kosa kwa indictable ndoto juu ya somo wa utumwa; na zaidi ili kuandika au kuzungumza juu ya somo ili sana 'delicate.' "Wakati lengo muswada kuzuia" seditious machapisho "kutoka zinazochochea kusababisha uasi miongoni mwa watu weusi mara kujadiliwa katika Baraza Kuu, wabunge walitumia siku ni mzima ukijadili kama Greensborough Patriot wangetumbukia afoul wa sheria. Muswada huo, ambayo alipita, alifanya uhalifu huu watahukumiwa kwa mwaka mmoja katika gereza kosa ya kwanza; siku ya pili, mauti "bila faida ya wakleri."
Miaka sita katika kazi ya fasihi kwamba walionekana kuwa kuongezeka, janga akampiga. Namna fulani, juu ya ziara Winston Salem kukusanya akili kwa Patriot, William fick ett "kuumia" - a biographical sketch iliyochapishwa katika suala 1866 majani unspecific. Nini alidhani alikuwa kijuu jeraha akawa kutishia maisha, na William alikufa katika Desemba, 1835 na kuacha mke wake, Abiah, na wao wawili wa umri wa miaka binti.
William Swaim aliandika kitu fasihi thamani ya kudumu. Upande mwingine, yeye michache iliyopita akili, softened chache dhamiri, na kutabiri matokeo ya wanaume kumkana uhuru wao.
Universal fame ingekuwa kitu ya ajabu. Lakini kueneza hekima kidogo, kisha kusahaulika, skulle wote haki, pia.
Barton Swaim ni mwandishi, wengi hivi karibuni, ya Scottish Wanaume wa Letters na Mpya Umma tufe: 1802-1834.
Lugha Citation
Swaim, Barton. "Literary Minority; ya kutaka kutokufa kwa kawaida yanaweza maumbile." The Weekly Standard Desemba 21, 2009. Academic OneFile. Web. 18 Machi, 2010.
Hati URL
http://find.galegroup.com/gps/infomark.do?&contentSet=IAC-Documents&type=retrieve&tabID=T003&prodId=IPS&docId=A214496922&source=gale&srcprod=AONE&userGroupName=broward29&version=1.
United States Judo Association - USJA
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