Flip the Competition.(The Art of Business Judo)(Brief Article).

So you read "The Art of Business Judo" in this issue of the magazine, and you want more? Check out Judo Strategy, by Harvard Business School professor David B. Yoffie. A master at decoding high-tech strategies, Yoffie takes the martial arts into the executive suite. Your rivals will flip over his ideas (if you apply them right).

Named Works: The Art of Business Judo (Book)

Source Citation
Reingold, Jennifer. "Flip the Competition." Fast Company Aug. 2001: 10. Academic OneFile. Web. 31 Oct. 2009. .