Monday, January 21, 2013

"POGO shows Delhi kids how to be the Chhota Bheem of theirneighborhood."

Self Defense by Pioneer Library System
Self Defense, a photo by Pioneer Library System on Flickr.
Over 5 lakh students from 550 schools across 6 cities in India will get the opportunity to become just like Chhota Bheem - strong, smart and secure with the help of POGOs new School Contact Program (SCP) Chhota Bheem ka Fatafat Formula. This month long initiative has been training young school children basic self-defense techniques to protect themselves and those around them. Through this SCP, POGO aims to empower children and also impress upon them the importance of safety in day-to-day life.

Chhota Bheem ka Fatafat Formula will be carried across 80 schools in Delhi until the end of August. Using Chhota Bheem as the inspiration, trained personnel appointed by POGO, will teach kids from Standard 1 to 8 simple maneuvers that will help them to protect themselves and their young friends and escape unharmed from dangerous situations. The session is guaranteed to be fun, interactive and engaging, providing an optimumlearning environment for the children.

The main objective is to teach kids the power of Mind over Might in detrimental situations. At the end of the session, kids will get a certificate from Chhota Bheem and some exciting goodies. Apart from this, POGO has also animated some of the special moves and is playing them out on the channel and the website ( for millions of kids across India to learn and enjoy.

To add to the excitement, Chhota Bheem made a surprise visit at Frank Anthony High School in Lajpat Nagar today and entertained kids with a special performance. Children were thrilled to see their favourite toon star and were eager to learn new techniques from Chhota Bheem himself.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, POGO understands the influence that its shows and characters have on children and hence, has always aimed to engage them through various innovative and constructive initiatives. The idea behind this years School Contact Program is to not only entertain kids but also teach them simple techniques to protect themselves and their friends from harmful situations just like Chhota Bheem. School Contact Programs are an excellent platform to bridge the gap between kids and their favourite channel and cartoons.

POGOs SCP will be conducted across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai from July 23 August 30, 2012. Chhota Bheem ka Fatafat Formula is presented by Candyman Choco Double Eclairs, powered by Johnson and Johnson Band Aid and has associate sponsors Britannia Treat and Ranbaxy Chericof.

Here is a chance for every kid to become the Chhota Bheem of their neighborhood

Source Citation (MLA 7th Edition)
"POGO shows Delhi kids how to be the Chhota Bheem of their neighborhood." 27 Aug. 2012. Communications and Mass Media Collection. Web. 21 Jan. 2013.
Document URL

Gale Document Number: GALE|A301018668

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